How Heineken's Special Blend of Storytelling and Science Won the Day

How Heineken's Special Blend of Storytelling and Science Won the Day
The storytelling happened when Wieden + Kennedy came up with the idea that if you're truly the best, we'll make a celebrity [actor Neil Patrick Harris] go off camera to drink it because he can't resist the taste. [It's illegal for a spokesperson to …
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Game of Thrones Finale Recap, Season 5: Say It Ain't So, Jon Snow!
Well, what did happen to Stannis there? Clearly, Brienne was about to kill him, but then she kind of yelped and the camera jerked away. Next thing we knew, Ramsay was spearing wounded soldiers in the back because that's just the kind of admirable …
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Here's How Snapchat's CEO Plans to Conquer the Advertising World
It has changed the way teenagers use their phones, and how media companies like the Daily Mail and Vice Media publish on mobile devices, and how the NBA promotes its championship games—and now, how advertisers approach digital creative campaigns …
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